2014 Year In Review

Together with your contributions, the Alliance has accomplished a lot for animals in 2014 - but we need your help to continue the work. Your generous donation will be used to promote compassion and respect for all animals and protect the environment we all share.

2014 Highlights

Excerpt from infographic.

General Animal Rights Issues

  • We tabled at 7 events, where we handed out vegan food, did pay-per-view, informed people about the maternal deprivation experiments, spread the Alliance name, and debuted our beautiful new tablecloth and generously donated new canopy. Tabling is a low cost form of outreach, and this beautiful infographic shows how our efforts make your donated dollars count!
  • Had an informational table at the Farmers Market on Capitol Square throughout the summer/early fall. Check out our dedicated volunteers! Whose faces do you recognize?
  • Published several Letters to the Editor and Opinion Pieces in The Capital Times and The Wisconsin State Journal
  • Led a workshop at Stoner Prairie Elementary School for 1-5 graders in the Multi-age program. The students learned about how to protect animals and the importance of volunteering, and made thank you cards we sent to donors with our end of year thank yous. See their beautiful creations here!

Farmed Animals, Veganism, and the Environment

Vegan Fest volunteers at the volunteer picnic.
  • Held Mad City Vegan Fest with over 2,100 attendees and 48 exhibitors. Watch last year's speakers here, or read a summary of the event.
  • Continued to grow the Madison Vegan website. We now have over 50 restaurants listed! Go on, write a review for your favorite!
  • Held 11th Annual Vegan Chili Cook Off and Raffle with 8 local restaurants competing. Didn't get a chance to see who won? Check out the summary here!
  • Continued Simply Vegan E-Newsletter with Marina Drake as writer/editor extraordinaire
  • Hosted a SOLD OUT screening of Cowspiracy. See the pictures here.
  • Tabled at many of the above events, handing out vegan food samples, or doing pay-per-view.
  • Started leafleting in Milwaukee
  • Showed "A Life Connected" movie at the Madison Friends Meetinghouse

Animals in Entertainment

  • Handed out 5,000 flyers during the Zor Shrine Circus in February
  • Staff, board members and volunteers videotaped and documented circus performances at most shows
  • Filed USDA complaints


Kalin Protest.
  • 2014 was the year that UW's Maternal Deprivation Experiments came back into the public eye. The Alliance took advantage of the timing, and worked with Not In Our Name ( NION ) to organize two protests and one vigil, with over 90 attendees total.
  • As of now, 349 alumni have signed the Not In Our Name pledge, promising not to give any more to the UW until they stop these terrible experiments. Haven't signed yet? Come be #350 !
  • We spoke at a county board meeting, wrote letters to the editor, and fielded numerous calls and emails from concerned citizens about the Maternal Deprivation Experiments. We will continue to work on this issue in the new year.
  • Volunteers continued to attend UW-Madison animal use committee meetings throughout the year


  • Oiled goose eggs in city parks to keep the goose population down and prevent geese slaughter

Companion Animals

Dr. Megan Caldwell presention.
  • Dr. Megan Caldwell's presentation on "Natural Approaches to Supplement Dog and Cat Health," attended by 20 people and sparking a lively discussion.

Changes at the Alliance

This year, the board voted to create committees for each of our animal issues. Each of the committees has done great work, but we want to spotlight the Farmed Animals Committee , which has welcomed 16 new members since June, tabled at the Farmer's Market and several local events (most of which were covered by grants), started a new vegan mentor program, started laying the groundwork for a restaurant outreach program, and continues to emphasize the connections between animal and environmental issues with events such as the wildly successful Cowspiracy screening. If you want to join our efforts, learn more about the committees here, or check out our Spring 2015 volunteer opportunities.

New Executive Director, Hannah West.

This was a year of change for the Alliance! We hired a new executive director: long-time Alliance volunteer and Mad City Vegan Fest founder, Hannah West (pictured). We also welcomed new board members Lucy, Judi, Sue, and Debbie, and said goodbye to two very special board members: our champion for the elephants, Julie Grosso, and our wonderfully articulate and thoughtful board president, Charlie Talbert. Julie is still involved with our Animals in Entertainment Committee, and Charlie is still an active member of the Farmed Animals Committee. We are grateful for the new ideas and energy from our new ED and board members, and we are lucky to have had the time we did with the board members we lost. You can read about our new board members in the upcoming newsletter, or see their short bios here.

Please help the Alliance continue this work to protect animals and the environment.